Printing industry to capitalise on the 'Personalisation' trend
The printing industry, globally as well as in the Middle East is dynamic in nature and on an evolutionary path. The change in the customer’s needs, technology and market conditions have made it important for all the major players in the industry to innovate and adapt their offerings to the conditions. While some manufacturers would prefer to consolidate their traditional print businesses, others may choose to expand into other relevant services. One thing that will be common is a need to not just rely on successful traditional business models but make strategic decisions to look at providing print technology and services for a ‘future workplace’.