From technical advantage to market leadership. By Hadar Friedland, strategic product manager, Large Format Printing Industrial Solutions, IPG, HP.

While it is widely recognised that wide format digital printing is having a profound effect on indoor and outdoor graphics production, until recently, substrates have received little attention. The paper-based, twelve-tile 6m x 24m billboard appeared to be one of the few constants in the changing world of graphic arts technology.
However nothing lasts forever.

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