The changes in communication technology, from mobile phones to social media developments, has had a fundamental impact on how people consumed Information and content from 2011 to 2016. As their preferences shifted toward digital, the use of printed materials in publication and commercial print applications declined, affecting the level and pattern of demand for print machinery.

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According to the latest research from Strategy Analytics, global smartphone shipments grew 6 percent annually to reach 375 million units in Q3 2016. Samsung maintained first position with 20 percent global smartphone marketshare, while OPPO grew 140 percent annually and was the star performer.

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Four out of the five fastest growing markets are in Africa; Revenue from online advertising will overtake TV within the next five years
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion.

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Food packaging will grow at a faster rate than the overall packaging market from 2016 to 2021, at 3.0% CAGR in real value and print area. Food-safe inks will also grow at a fast rate in the coming years, as pressure from brand owners and regulators sees them adopted in larger amounts of food packaging, according to Smithers Pira.

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The rate of decline in the worldwide hardcopy peripherals market slowed in the second quarter of 2016 (2Q16) with shipments contracting 3.8% year over year to 23.1 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker.

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